TNT’s Falling Skies and CraveOnline Invade E3 with Custom Online and Offline …

Posted by Big Rat on Campus on Jun 6, 2013 in Rat News | Subscribe

Accompanied by a Custom Online Component, the “Crave Invasion” Tent Will Feature a Green Screen Photo Booth with Mosaic Display, Mobile Device Charging Station, GameRevolution Gaming Lounge, Raffle Prizes, Multiple Food Trucks, Live DJs, and the CraveOnline Babes!

LOS ANGELES--(BUSINESS WIRE)--June 06, 2013-- 

Evolve Media’s CraveOnline Media (www.craveonline.com), the largest online male lifestyle publisher, announced today its upcoming plans for an all new online and offline destination surrounding E3 2013: Crave Invasion, sponsored by TNT’s Falling Skies, located just outside of the Los Angeles Convention Center from June 11-13, 2013. This is the first event to kick off CraveOnline’s partnership with Falling Skies, which will continue with a Comic-Con event in July.

Carrying on its successful three-year run at E3–including 2011’s world record-breaking event–CraveOnline returns to its location at the intersection of 12(th) and Figueroa, just across the street from the West Hall of the Los Angeles Convention Center. Providing guests with a custom sci-fi experience, the Crave Invasion tent will be open to the public from 10am to 8pm daily.

Upon entering the tent, attendees will immediately be immersed into the post-apocalyptic world of Falling Skies. Crave “Invaders” can make use of the “Alien Invasion” green screen photo booth, which produces photos that are both instantly printable and socially sharable. The images will also be gathered into a mosaic and featured on a giant 80-inch monitor inside the tent. Images will be featured on TNT’s Falling Skies website (http://fallingskies.com), as well.

Meanwhile, the “Alien Refuge” charging station provides an answer to low battery life with multiple units to charge all kinds of mobile devices. While waiting, guests have a plethora of entertainment options, starting with the GameRevolution Gaming Lounge, where they can battle it out to a variety of games. However, if it’s more Falling Skies they crave, the charging station provides two large TVs featuring the show’s season three trailer, as well as six iPADs loaded with the Falling Skies app.

To keep the invasion energy high, DJs will be spinning tunes outside where attendees can purchase food from a variety of LA’s well-known food trucks. Also present will be the ever-popular CraveOnline Girls, who will have transformed into post-alien invasion babes. While at the tent, participants are encouraged to enter the Crave Invasion raffle for a chance to win prizes such as Falling Skies swag, gift cards, or free lunches from the event’s participating food trucks.

For users at home, all of the action from E3 and Crave Invasion will be brought back to the Falling Skies and TNT branded custom destination, running on CraveOnline, GameRevolution, and Destructoid. The CraveOnline on-site content team–consisting of over fifteen editors–will be reporting live updates from E3, touting the biggest highlights from the convention, while Crave hosts will share the latest news from inside the Crave Invasion tent. The online destination will house event videos, photos, all of CraveOnline’s social media updates, and more!

“TNT’s hit sci-fi show, Falling Skies, and CraveOnline, a leading male digital destination, make a perfect partnership and will invade E3 with the unique combination of delivering an engaging onsite experience and Alien Refuge for fans and new recruits,” said Tricia Melton, Senior Vice President of Turner Entertainment Marketing.

“As the authority in online male publishing, we are pleased to deliver–for the third year in a row–a multi-platform experience unlike any other. Crave Invasion captures the excitement around E3, while connecting young men across the country to this iconic event,” said Mike Bender, Senior Vice President of CraveOnline Media. “Partnering with TNT’s Falling Skies–a hit show that is known for its loyal fan base–has proven to be an amazing collaboration resulting in an online and offline event that is certain to entertain our collective fan base.”

To check out the Crave Invasion excitement, visit: http://www.craveonline.com/hub/e3.

About TNT’s Falling Skies

Falling Skies, which is slated to launch its third season Sunday, June 9, tells the extraordinary story about life and survival in the wake of a catastrophic alien invasion. Noah Wyle stars as a college professor who becomes an unlikely resistance leader in this gripping series from DreamWorks Television and executive producer Steven Spielberg. Moon Bloodgood, Will Patton, Drew Roy, Maxim Knight and Connor Jessup also star. In the third season of Falling Skies, Gloria Reuben is set to guest-star in a multiple-episode arc as Marina Perlata, an aide to Wyle’s Tom Mason. In addition, Robert Sean Leonard is slated to guest-star as Roger Kadar, an obsessive but gifted scientist who runs the local power grid and lives underground with his pet rats, earning him the nickname “The Rat King.” Last year, Falling Skies ranked as basic cable’s #1 summer drama among key demos. In addition to Spielberg, Falling Skies is executive-produced by DreamWorks Television heads Justin Falvey and Darryl Frank. Remi Aubuchon and Greg Beeman also serve as executive producers.

About CraveOnline Media, LLC

CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month (March 2013, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (www.evolvemediallc.com).

 
    CONTACT: CraveOnline 

Whitney Ashley

Director of Marketing Communications

310-449-1890 Ext. 8250

Whitney.Ashley@evolvemediallc.com

or

Annie Carone

Sr. Public Relations Associate

310-449-1890 Ext. 8263

Annie.Carone@evolvemediallc.com

or

TNT PR

Maya Brooks, 404-885-2098

maya.brooks@turner.com

 
    SOURCE: CraveOnline 
Copyright Business Wire 2013 
 

Article source: http://online.wsj.com/article/PR-CO-20130606-904867.html?mod=googlenews_wsj

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